Give Your Audience Exactly What They Need
Retargeting Done Right
The experts at Game Marketing Genie draw on the classical marketing tenets of segmentation, targeting, and positioning and apply these to a digital customer’s journey. Unlike traditional marketing strategies where audiences are segmented based on demographics, lifestyle, values, and location, our team understands that the buyer’s online persona and behavioral patterns are the most critical elements to consider.
The segmentation of these elements is essential for retargeting as it lets you aggressively market your message and values to your target players, making your marketing funnel more efficient and aligned with your goals.
Why Game Marketing Genie?
Optimal positioning for your brand, made easy.
Behavioral Segmentation
The main focus of digital game marketing is trying to understand how players interact with your brand and game. Players at different stages of the buyer’s journey will have different concerns, making them different buyer personas. Our experts create audience segmentation strategies by combining buyer personas with data from previous interactions and user channels. Our end-to-end workflow includes setting goals, running tests, analyzing data, and optimizing your game marketing strategy for the best chance of success.
Targeting To Retargeting
The closed loop of traditional marketing ideally ends with delivering a targeted message to your players. But in the digital age, it is crucial to get into minute details like understanding why someone didn’t open an email or stay on your website. Using cookies to track behavior, the Game Marketing Genie team helps you retarget those who defected while doubling down on those who responded favorably. We use this data to track customer engagement in real-time and refine your game marketing strategies.
Key Social Channels
By using broad segmentation strategies that group several players who might respond differently, you’re likely missing out on crucial user trends. It’s essential to understand how and where your players consume content and which channels evoke a response from them. We help you effectively share your message to the right target audience based on how they traditionally interact with different channels. With our customized game marketing strategies, you can be sure that your target users and online behavior go hand-in-hand.
Where Everything Is Right On Target
We are dedicated to making your marketing dreams a reality with custom solutions to ensure your business is one step ahead of your competition.
Curated Content
The more precise your segments are, the easier they are to target effectively. You can approach each with a unique communication strategy by breaking them down into smaller target segments. Websites can have different pages, and social media channels can have varying content for different segments. Whatever your audience, we’ve got a way to communicate it to them.
Automation & Analytics
Automation helps remove limitations on your processes by creating specific segments and optimizing your communication strategy. Your campaigns get further personalized with the ability to automate each step. With algorithms, further efforts are initiated based on pre-set models for complete optimization.
Optimization
We focus our efforts equally on targeted and retargeted customers by tweaking communications, restructuring channel ideas, and responding to sharp drop-offs by creating optimal solutions for you. We aim to make everyone in the target segment a loyal player and will provide you with all the necessary support to achieve this.
What Clients Say About Us
GMG clients and their results are the best proof that our methodologies work. But we’ve also received numerous awards and praise from the media and our peers.
“We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.”
Marc Gamet
Kuak Pty. Ltd.“Game Marketing Genie helped us achieve campaign success through their strategic approach. Their campaigns resulted in a significant increase in player engagement and ROI. If you're considering working with GMG, don't hesitate—they can make a real difference to your bottom line.”
Chris Christou
Corporate Piranha Entertainment Pty. Ltd.“Game Marketing Genie delivered strong campaign results for us using their data-driven approach. Their work not only increased our game's visibility but also helped us develop strategic plans for the future. If you're looking for a partner who delivers performance, GMG should be your first call.”
Arjun Gopal
Headstart International“Game Marketing Genie knows how to deliver both short-term wins and long-term success. Their marketing efforts boosted player acquisition, but more importantly, their retention strategies significantly increased our game's active user base. They have extensive experience in the game marketing industry, and we highly recommend them to any studio looking for measurable outcomes.”
Jimmy Lin
JunkfishYour Audience, Our Solutions
With most marketplaces being online, gaming brands must take a data-driven approach to communicating with their players. At Game Marketing Genie, we’ll help you find your audience, tell you when and how to reach them, and optimize this process to drive maximum engagement.
Frequently Asked Questions
Can you help me retarget my audience based on pre-existing segments?
Yes, we can! If your audience segment is set in stone, we can help target the right players by working on efficient communication, digital, and positioning strategies.
Is social media marketing a part of segmentation and targeting?
Absolutely, along with email and website communication, we will optimize your digital presence to maximize your chance of increasing engagement with your audience.
Is behavior a more effective metric than demographics?
In the online world, different people react differently to communication. While demographics help fine-tune some strategies, they could also rule out potential users who could be a part of your target audience.
How do I know which targets would be more valuable as customers?
Using data, we can analyze specific targets and make decisions based on their behavioral patterns. Consider it an in-depth industry analysis to identify key personas and ideal clients, as this will help you establish what you should look for when tracking your leads.