Connect and Unify Data With Tag Management
Deliver Value With Tags
A tag is a short snippet of code businesses implement on their website to collect data for analytics and digital marketing tools. Game Marketing Genie experts organize a system where all tags are placed within a single master set of code designed to help manage the lifecycle of e-marketing tags. These integrate third-party software into digital properties such as websites and web applications. We take care of your website’s Google Analytics, conversion tracking, and affiliate programs to set you up for success.
Why Game Marketing Genie?
Tag monitoring for unparalleled data quality is easy with us!
End-to-End Tag Management
Game Marketing Genie executes end-to-end tag implementation and maintenance across the entire lifecycle — from selecting a tag management provider and installing the solution to ensuring it fits your company’s needs. We have hands-on experience with diverse tag management platforms, including Google Tag Manager, Tealium iQ, Adobe Launch, and Ensighten. We can set up a new solution or streamline your existing operation to ensure your objectives are satisfied.
Re-marketing Tags
Tags are not just restricted to web analytics. The experts at Game Marketing Genie can create and deploy marketing tags across your site and the internet — from ad pixels for search advertising, DSP pixels for programmatic advertising, to Facebook pixels for social media advertising. Once your tag is in place, our experts can launch remarketing campaigns with tailored, dynamic ads based on the pages players visited and actions they took on your website.
Tag Audit
The experienced team at Game Marketing Genie has discovered that even clients that already have a marketing solution can benefit from a tag audit. Auditing the tags on your website can ensure accurate data and decide the way forward. We can prepare a report that displays the quick wins, easy fixes, and the work that will require additional development time and resources balanced against the benefits this will bring to your company in efficiency.
Deploy a Gaming Tag Management Solution to Bring Order to the Chaos
We are dedicated to making your marketing dreams a reality with custom solutions to ensure your business is one step ahead of your competition.
Analyze Your Tagging Needs
Our experts understand that a tag management solution's needs and complexities depend on the industry, product listings, and customer understanding. As your partner and service provider, we will brainstorm different ideas and identify the right tag management tool to ensure that it supports your present goals and future forecasts.
Tracking With Data Layers
A data layer-based tag management system is necessary if one is to perform advanced user analysis, create customer paths, and deliver highly targeted promotions. We recognize that a data layer-based tag management system represents the promise of omnichannel marketing that marketers strive to achieve.
Reporting, Post-implementation
Once the tag management solution is in place, our experts test it thoroughly in a staging environment to avoid duplication and misfiring of tags. We maintain detailed records of tag level fluctuations or changes, capture insights to understand the needs of your online target audience and identify gaps and areas to improve your tag management strategy.
What Clients Say About Us
GMG clients and their results are the best proof that our methodologies work. But we’ve also received numerous awards and praise from the media and our peers.
“We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.”
Marc Gamet
Kuak Pty. Ltd.“Game Marketing Genie helped us achieve campaign success through their strategic approach. Their campaigns resulted in a significant increase in player engagement and ROI. If you're considering working with GMG, don't hesitate—they can make a real difference to your bottom line.”
Chris Christou
Corporate Piranha Entertainment Pty. Ltd.“Game Marketing Genie delivered strong campaign results for us using their data-driven approach. Their work not only increased our game's visibility but also helped us develop strategic plans for the future. If you're looking for a partner who delivers performance, GMG should be your first call.”
Arjun Gopal
Headstart International“Game Marketing Genie knows how to deliver both short-term wins and long-term success. Their marketing efforts boosted player acquisition, but more importantly, their retention strategies significantly increased our game's active user base. They have extensive experience in the game marketing industry, and we highly recommend them to any studio looking for measurable outcomes.”
Jimmy Lin
JunkfishWondering how to implement a TMS?
Before implementing a tag management system, you must conduct a sample tag audit. Our TMS experts will help you determine the technologies deployed while building a tag management strategy best suited for your business.
Frequently Asked Questions
What are third-party tags?
Third-party tags are snippets of JavaScript code provided by third-party vendors that live on a website to serve functions such as analytics, ad serving, A/B testing, and more. Also known as tags, trackers, or beacons, these generate browser calls to external third-party servers.
What is tag auditing?
Tag auditing is the automated process of scanning your digital properties to identify all third-party and custom tagging implementations, validating they are collecting accurate data. Even after implementing a tag management solution, things can go wrong – links break, and JavaScript code gets corrupted. A tag governance solution by Game Marketing Genie experts can perform tag audits to ensure all your implementations collect complete and accurate data.
What are the top tag management solutions?
According to recent industry feedback, Google Tag Manager, Ensighten, Tealium, and Qubit Opentag are the top four tag management solutions. Others include Adobe Dynamic Tag Management, Tag Commander, SuperTag, and UberTags.
Isn't a one-time audit enough?
No, a one-time audit is not enough since websites and apps are constantly evolving. A single audit works great for telling you the current problem, but a tag audit is the most effective process when performed on an ongoing basis.