Your audience behaves the way they do for a reason – social proof. Find out how this psychological phenomenon affects your marketing strategy here.

Digital game marketing is one of the most important things a game developer needs to succeed in the gaming industry. Know the basics and get started today.

Only 50% of small businesses survive past their fifth year. If you want to succeed, you’ll need to be aware of these common problems and how to avoid them.

Content is the most important part of your video game marketing strategy. Start creating useful and relevant material and watch your leads grow.

Digital marketing is hard to master. Luckily, we’ve prepared a list of nine digital marketing mistakes to avoid in your game marketing strategy.

Brand trust is an invaluable asset to any business, and the game industry is no exception. At Game Marketing Genie, we know how to get gamers on your side.

Reach your target audience with an effective Facebook Ads strategy. Find out how with our 4-step guide for better results.

The subscription economy shows the shift from a product-based to a subscription-based economy. And we can expect changes in the gaming industry from this.

Stadia, Google’s new video game streaming platform, could revolutionize the gaming industry. So, what would this look like? We’ve tried predicting it.

Google Ads has upcoming updates and will change to first-price auction. With a likely rise in ad costs and a change in bidding – let us help you evolve.

Mobile games worldwide are using app influencer marketing. It may take time to build trust with influencers, but once it exists, it’s hard to break.

You’ll need a mobile game soft launch strategy for a global mobile game release! Plan and set your goals, and ensure your build is ready for market.