Creative testing for games will help you find the best ad content for promoting your mobile game. This will improve the effectiveness of your UA campaigns.

Most mobile games depend on in-game advertising to generate extra revenue. You need to choose the right mobile game ad formats for effective monetization.

A high retention rate is what every developer wishes for. Track your mobile game churn rate to learn how to stop players are dropping off your game.

The iOS changes have made life difficult for app developers and marketers. The changes limit the tracking and sharing of user data for marketing purposes.

Puzzle games are popular because of their simple gameplay mechanics. Invest in the best puzzle game marketing strategies to attract more players.

Twitch is not yet saturated with advertisers like other platforms. Now is the right time to get started with Twitch marketing before other marketers do.

Twitch appeals to many gamers. The right Twitch marketing plan will connect you to the right streamers who will expose your game to a large audience.

Crypto and blockchain is changing the gaming landscape, moving games to decentralized networks and allowing players to own assets when playing games.

Developers of free to play games desire to convert free users into paying subscribers. Use these strategies to generate constant revenue for your F2P game.

Game development requires significant time, effort, and money. This is where video game investors come in. Here are 5 steps to find the right one.

Most gamers are happy with the ad-based model of today’s video games. This makes in-game advertising a viable channel for increasing your game’s revenue.

Games can be used to create an engaging learning environment. Successful educational video games use simple structures to support and motivate players.