Microtransactions are an effective game monetization feature. They allow players to make small purchases to unlock special features in the game.

Blockchain games are becoming popular in the industry. Blockchain gaming promotes decentralization and lets players own assets they acquire in game.

The Google Advertising ID (GAID) is a unique number string that identifies Android devices. The new privacy laws give users more control over their data.

The gaming industry is evolving rapidly, with technology transforming how games are made and played. Here are the top gaming content trends for 2022.

Creative testing for games will help you find the best ad content for promoting your mobile game. This will improve the effectiveness of your UA campaigns.

Most mobile games depend on in-game advertising to generate extra revenue. You need to choose the right mobile game ad formats for effective monetization.

A high retention rate is what every developer wishes for. Track your mobile game churn rate to learn how to stop players are dropping off your game.

The iOS changes have made life difficult for app developers and marketers. The changes limit the tracking and sharing of user data for marketing purposes.

Puzzle games are popular because of their simple gameplay mechanics. Invest in the best puzzle game marketing strategies to attract more players.

Twitch is not yet saturated with advertisers like other platforms. Now is the right time to get started with Twitch marketing before other marketers do.

Twitch appeals to many gamers. The right Twitch marketing plan will connect you to the right streamers who will expose your game to a large audience.

Crypto and blockchain is changing the gaming landscape, moving games to decentralized networks and allowing players to own assets when playing games.